11/20/2023 0 Comments Ceo of drop box“All the AdWords in the world are not going to save you if no one’s looking for what you’re making,” Houston said. That’s the danger with trying to solve a problem that may be real, but that people don’t realize they have yet. What went wrong? Houston said the problem, particularly with search advertising, was that no one was actually searching for a document syncing product. However, when the company tried to continue that growth through traditional methods, it found that it was paying something like $400 to acquire each new user, which was far more than customers paid for the service. Before launching, the company already made a splash with a demo video that became insanely popular on social news aggregator Digg, and it also found early users through Y Combinator (where Dropbox was incubated) and by launching at the TechCrunch50 conference.
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